About
about
The Operator Behind the Advice
I am Dr. Prasoon. I Practise Medicine and I Run a Health-Tech Company.
I trained at Government Medical College, Calicut. In those wards I learned the rule that still governs how I work: protocol saves lives. For years I practised the traditional way, one patient at a time, and slowly came to see the limit of it. I was a technician. The care did not scale past the person in front of me.
So I built the system instead. Dofody began in 2019 as a telemedicine startup for Kerala and is now a digital health business run from Kozhikode. I designed the clinical workflow, chose and then rebuilt the EMR, wrote the prescribing rules into it, fought the payment gateways, and learned Indian health regulation the expensive way — by getting it wrong first.
Nine years later I still run it, and I am still a serving doctor. That combination is the whole reason this site exists. Founders building in Indian health-tech keep hitting walls I have already hit. Investors keep evaluating clinical workflows they cannot read. I can help with both, because I am not describing this from the outside.
I do not believe in hustle culture. I believe in architectural discipline, and in building a company that does not require its founder to burn out to survive.
15 years in the clinic. 9 years running the company. Still doing both.
our values
Evidence-Based
Whether it is a prescription for metabolic health or a strategy for business growth, I do not guess. I follow the data. If it isn’t measurable, it isn’t manageable
System Over Hustle
Burnout is not a badge of honor; it is a symptom of a broken system. I build protocols that allow professionals to scale their impact without sacrificing their sanity
Radical Transparency
Through my YouTube channel, 500k+ subscribers, I explain medicine and business without jargon or gatekeeping. The same applies in an advisory room: you get what I actually think, including when it is not what you hoped.
Root Cause Resolution
In medicine, I treat the disease, not just the symptom. In business, I fix the system, not just the error. I believe in deep work that solves problems permanently, rather than quick fixes that fade
MY ROLES
The Operator
Founder of Dofody. Nine years designing, building and running digital health infrastructure in India — clinical workflow, EMR, fulfilment, payments and remote teams.
The Clinician
Practising modern medicine for 15+ years, with a focus on evidence-based treatment and metabolic health. Serving, not retired.
The Educator
Creator of one of Kerala’s most trusted health channels, with over half a million subscribers — built by explaining medicine plainly rather than gatekeeping it.
The Author
Author of The Digital Doctor’s Blueprint, the manual for moving from clinician to operator: the systems, the regulation, the economics and the mistakes.
The Advisor
Retained by founders building health products for India and the Gulf, and by investors who need someone able to tell a real clinical workflow from a convincing demonstration.
The Keynote Speaker
Speaking to institutions and corporate audiences on metabolic resilience and operational discipline — how organisations and the people in them stay durable.